Dierbergs Markets, Inc. – Privacy Policy

 

Last updated: April 28, 2026

 

Dierbergs (“we”, “our”, or “us”), respects your privacy and is committed to safeguarding any personal information that you provide to us. Thank you for taking the time to read our privacy policy (the “Privacy Policy”). This Privacy Policy sets out how we collect, use, process, store, share and disclose your personal information when you: (i) shop our stores including via our online ordering and delivery services, including our Storefront Pro powered platform ("SFP Services"); (ii) visit our websites at www.dierbergs.com and shop.dierbergs.com (collectively, the “Sites”); and/or (iii) use and interact with the Dierbergs Rewards mobile app (the “App”) (collectively, the “Services”). By accessing and using our Services you freely and expressly consent to the collection, use, processing, storage, and disclosure of your personal information as set out in this Privacy Policy.

 

This Privacy Policy applies to both our main website (dierbergs.com) and our online shopping platform (shop.dierbergs.com), which is powered by Instacart Storefront Pro. Where services differ between platforms, we note those differences below.

 

As more specifically set forth herein, the Privacy Policy will describe and explain the following:

• WHEN WE COLLECT PERSONAL INFORMATION

• TYPES OF PERSONAL INFORMATION WE COLLECT

• HOW WE USE YOUR PERSONAL INFORMATION

• HOW WE DISCLOSE YOUR PERSONAL INFORMATION

• YOUR PRIVACY CHOICES

• USE OF COOKIES AND TRACKING TECHNOLOGIES

• UNIVERSAL OPT-OUT MECHANISMS

• MOBILE PRIVACY

• SECURITY

• DATA RETENTION

• CHILDREN’S PRIVACY

• THIRD-PARTY LINKS ON OUR WEBSITE

• YOUR STATE PRIVACY RIGHTS AND ADDITIONAL DISCLOSURES

• ACCESSIBILITY

• CHANGES TO THIS PRIVACY POLICY

• HOW TO CONTACT US

  

1. When We Collect Information

You may browse the Sites without identifying yourself or providing any personal information such as your name, postal address, telephone number or e-mail address. But we may collect personal information if you shop in our stores and/or choose to use the Sites or the App to do any of the following:

• Register for the Dierbergs Rewards Loyalty Program (the “Loyalty Program”};

• Register to receive e-mail newsletters or information about promotions, sweepstakes and contests;

• Make purchases in-store or online;

• Create an account for online shopping;

• Set up a digital coupon account;

• Apply for a job; or

• E-mail, call, or otherwise communicate with us.

  

2. Types Of Personal Information We May Collect

• Information you provide:

  • Contact details such as your name, e-mail address, postal address, delivery address, and phone number.

  • Demographic information.

  • Financial and payment information such as credit and debit card numbers.

  • Account information, including username, password, and account preferences.

  • Order and transaction information, including products ordered, order history, delivery or pickup preferences, and substitution preferences.

  • Loyalty Program and rewards information, including membership identifiers, points balance, and redemption history.

  • Customer support information, including messages, calls, phone numbers, email addresses, and service interactions.

 

• Information we automatically collect:

  • Metadata and analytics for your use of our Services, including IP address, device information, device identifiers, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.

  • Behavioral information such as your purchase and transaction histories.

  • We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with the Services and to personalize your experience with our Services.

  • Audio and video information may be collected for quality control, training, security, and analytic purposes when you call us or visit one of our stores. For instance, we may use video monitoring technology at our stores for fraud and theft prevention, analytics, and security. We may or may not be able to associate such information with you.

  • Inferred and analytical data derived from your transactions or browsing activity to improve service quality, including personalization models such as "buy it again" recommendations.

  • Nonprecise geolocation data, such as information from Site visitors on a city-regional basis. If you allow location access, we use your device's location to locate nearby stores and complete deliveries.

 

• Information from third parties:

  • Demographic information

  • When you interact with our accounts on our community forums or through our brand or community forums on a social media platform, we may collect certain information that you or the platform make available to us such as Sites metadata analytics (above), your social media account ID, your social media ‘likes’, click-throughs to our Sites, or custom interactions.

  • Information from our service providers who assist us in operating our online shopping platform, processing orders, and providing customer service.

 

We may also make inferences about you such as your interests that we believe are relevant to you and your household based on the information we have collected.

  

Instacart Storefront Pro (SFP). When you use the SFP Services via shop.dierbergs.com, we share data with our retail and fulfillment partner to process and deliver your orders. Instacart acts as our service provider to power SFP Services and shares certain information with us, including order details, delivery status, customer service interactions, and browsing activity on the platform. For more information, please visit Instacart’s privacy policy here..

 

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To operate and improve our Services.

• To perform research and to make sure that we carry the products that you want.

• To verify your identity in order to securely process payments for purchases made at our stores, on our Sites and/or our App.

• To provide you with benefits from our Loyalty Program.

• To process and fulfil your online orders, including coordinating delivery or pickup.

• To provide single sign-on (SSO) access across our Sites and App using your Rewards account credentials. (For the terms governing SSO access and your responsibilities when using SSO, see our Terms & Conditions of Use and Rewards Program Terms.)

• For customer support.

• To communicate with you, including via our newsletter.

• For marketing and advertising.

• To personalize your shopping experience, including providing product recommendations.

• To comply with legal obligations and enforce our agreements.

• To detect, prevent, and respond to fraud, security incidents, and other harmful activities

• With your consent.

 

4. How We Disclose Your Personal Information

We may disclose your information with your consent. We may also share your information with our corporate affiliates, as well as third party vendors and/or service providers who:

• Help us communicate with you. For example, we disclose your information to a technology partner who operates our Website and App. While we do not sell or share SMS information or phone numbers with third parties for marketing purposes, we may share SMS data with service providers like messaging platforms and carriers to help us deliver messaging services to consumers using our SFP Services. 

• Provide retail and fulfillment services for our online shopping platform. We partner with Instacart, Inc. to provide technology and services for shop.dierbergs.com. Instacart processes your information on our behalf as a service provider to facilitate online ordering, payment processing, delivery coordination, and customer support. In connection with delivery coordination, we share your delivery address, name, and order details with Instacart solely for the purpose of processing and fulfilling your online orders. Instacart is contractually obligated to protect your data and use it only for authorized purposes related to providing these services. Instacart shares order details, delivery status, customer service interactions, and browsing activity back with us to help us improve our services.

• Manage and optimize our Sites and Services.

• Provide marketing and advertising services.

• Process payments for your online orders.

• Provide catering and floral delivery services. Where your order requires delivery, we share your delivery address, name, and relevant order details with the applicable delivery service provider (such as Instacart, DoorDash, or Crossroads) solely for the purpose of fulfilling your delivery.

• Provide analytics and help us understand how customers use our Services.

• Power our mobile app and personalize your in-store shopping experience.

• Provide customer support.

 

In addition:

• We may disclose your personal information in order to:

  • Protect the legal rights of our company, our employees, our agents, and our affiliates.

  • Protect the safety and security of our customers.

  • Detect and protect against fraud.

  • Comply with law or legal process.

  

• We may disclose your personal information as part of a business transition.

  • We may also share your personal information with prospective purchasers exclusively to evaluate the proposed transaction.

  • We may also share your personal information with another company that buys the assets or stocks with us. That company may use and disclose personal information for purposes similar to those described in this Privacy Policy.

• We may share de-identified, aggregate, or anonymous information for any purpose.

 

5. Your Privacy Choices

You have the right to exercise the following choices with our use of your personal information:

• Access the personal information we maintain about you.

• Delete the personal information we maintain about you, which will result in deactivating your Dierbergs Rewards account.

• Correct inaccurate personal information we maintain about you.

• Receive a copy of your personal information in a portable format.

• Opt-out of certain uses of your personal information, notably:

• E-mail marketing - unsubscribe to our e-mail list by clicking the unsubscribe link at the bottom of marketing emails.

• SMS marketing (if applicable) - you may opt out at any time by replying STOP.

• Tailored advertising using third party cookies - refer to the ‘Use of Cookies and Tracking Technologies’ section below to learn how to opt out of tailored ads.

To exercise your privacy rights, you may:

• Call us toll-free at 314-916-1811;

• Contact us per the instructions at www.dierbergs.com/contact-us; or

• Contact us via mail sent to
  Dierbergs Markets
  16690 Swingley Ridge Rd.
  Chesterfield, MO 63017

 

We will respond to verified requests in accordance with applicable law. If you are submitting a request on behalf of another person, we may require additional information to verify your authority to act on their behalf.

 

You have the right not to receive discriminatory treatment for exercising your privacy rights.

  

6. Use Of Cookies and Tracking Technologies

Our Sites and App may also use “cookies” and similar technologies (such as clear gifs, web beacons, tags, pixels, and similar technologies) to collect information about your interactions with our Sites and our Services, and to personalize your experience and to serve more relevant information, including tailored ads, and for other purposes described in this Privacy Policy.

 

7. Universal Opt-Out Mechanisms

We currently do not recognize the Global Privacy Control ("GPC") signal. For more information on the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. Similarly, some internet browsers incorporate a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the "Do Not Track" signal, our Sites do not currently interpret, respond to or alter their practices when they receive "Do Not Track" signals.

 

8. Mobile Privacy

Our App uses software code provided by our business partners (software development kits or SDKs) that let our software interact with the services those partners provide. Sometimes these interactions will involve one or more business partner(s) collecting some information from the device on which the software is run.

  

How to view our mobile privacy disclosures

  

On Apple Nutrition Labels:

• Go to the App Store on your iPhone or iPad.

• Choose the app you want to check the privacy labels of.

• Scroll down on the app’s download page and tap on See Details right next to App Privacy.

On Google Play Data safety section:

• Open Google Play.

• Browse or use the search bar to find an app.

• Tap an app.

• Under Data safety, you’ll find a summary of the app’s data safety practices.

• For more detail, tap See details.

  

How to opt out of tracking on mobile

  

On iOS:

• When you download and open a new app, you'll get a notification that asks if you want to let the app track your activity across other companies' apps and websites. You'll also see information about what the app would track. You can tap Ask App not to Track to block that activity or Allow.

• For apps that you've already downloaded and may have tracking permissions set up for, you can opt out of tracking under Settings, tap an app, and then tap to turn off Allow Tracking. Alternatively, you may go to Settings > Privacy > Tracking. You'll see in the list of apps that have requested permission to track your activity. You can tap to turn on or off tracking for each app.

On Android:

• Go to the Settings app and navigate to Privacy > Ads. Tap Delete advertising ID, then tap it again on the next page to confirm. This will prevent any app on your phone from accessing it in the future.

  

9. Security

We protect information we collect about you by maintaining physical, electronic, and procedural safeguards designed to prevent unauthorized access to user data retained on our servers and/or on the “cloud” by third party service providers. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information provided online. We take reasonable precautions to protect your information both online and offline. Our servers and/or the third party, cloud-based services that we use to store data are kept in a secure environment.

 

10. Data Retention

We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Sites, the App or any requested Services, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

 

Specific retention practices include:

 

• Account profile records (such as name, email address, and phone number): Upon account closure, your identifiable account information is anonymized within our systems, meaning that personally identifiable information, including your name, email address, and phone number, is removed and you are automatically opted out of all marketing and notification consents. Anonymized behavioral data associated with your account (such as transaction history and website activity) may be retained for up to 14 months following anonymization in aggregated, non-identifiable form.

• Transaction records: Transaction records are retained in accordance with applicable tax and financial regulations. Where a transaction record is linked to a Loyalty Program account, limited contact information (such as a phone number associated with your Loyalty Program account) may be retained for this period; however, transaction records are generally not linked to other identifying information.

• Marketing preferences and consent records: Retained until you withdraw consent or request deletion. Upon account closure, you are automatically opted out of all active marketing and notification consents.

• Customer support records: Customer support records are maintained following the resolution of an inquiry. Closed tickets that have been inactive for 120 days are archived in read-only form in accordance with our customer support platform's standard practices.

 

11. Children’s Privacy

We do not intentionally collect any personal information from children under the age of 13. If you are under the age of 13, please ask a parent or guardian for help in using our website or purchasing any products. If you believe we have obtained personal information associated with children under the age of 13, please contact us per the instructions set forth at www.dierbergs.com/contact-us and we will delete it.

 

12. Third-Party Links On Our Sites

Our Services may contain links to other websites or services. We do not control the information you provide to, or that is collected by, these third-party websites. We encourage you to read the privacy policies or statements of the other websites you visit.

 

13. Your State Privacy Rights and Additional Disclosures

We want to be straightforward: we do not sell your name, email address, phone number, purchase history, or payment information to third parties. The references to “selling” in this section relate specifically to cookie-based advertising technology, which certain state laws define as a sale.

 

Depending on the state in which you reside, you may have certain privacy rights regarding your personal data. For example, California, Colorado, Connecticut, Delaware, Montana, Nevada, Oregon, Texas, Utah, and Virginia have passed comprehensive privacy laws. If you are a California resident, please see our "Notice to California Residents" section below.

 

If you are a resident of Colorado, Connecticut, Delaware, Illinois, Missouri, Montana, Oregon, Texas, Utah, or Virginia, your privacy rights may include:

• The right to confirm whether or not we are processing your personal data and to access such personal data;

• The right to obtain a copy of your personal data in a portable and readily usable format;

• The right to delete personal data that we collected from you, subject to certain exceptions;

• The right, if applicable, to correct inaccurate personal data that we maintain about you;

• The right, if applicable, to opt out of the processing of your personal data for purposes of: (1) targeted advertising; (2) the "sale" of your personal data (as that term is defined by applicable law); and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you;

• The right not to receive discriminatory treatment for exercising your privacy rights.

 

We use cookies and other tracking technologies to display advertisements about our products on other websites, applications, and online services. This constitutes "targeted advertising" under applicable privacy laws. When we engage in targeted advertising, we may "sell" or "share" personal information (such as information from cookies) to third-party advertisers and analytics companies under certain state privacy laws. We do not use personal data for profiling in furtherance of decisions that produce legal or similarly significant effects concerning individuals.

 

Please note that we are currently working to implement a mechanism to honor opt-out requests for targeted advertising and the “sale” and “sharing” of your personal information.

 

If we deny your request, you may appeal our decision per the instructions set forth at www.dierbergs.com/contact-us. You also may contact your state attorney general to submit a complaint.

 

14. Notice to California Residents

The California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 ("CCPA"), requires that we provide California residents with additional disclosures and privacy rights.

 

The CCPA defines "personal information" to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. For purposes of this section, we will refer to this information as "Personal Information."

 

Categories of Personal Information Collected

We currently collect and, in the 12 months prior to the last updated date of this Privacy Policy, have collected the following categories of Personal Information:

• Identifiers (name, email address, postal address, delivery address, online identifier, Internet Protocol address, account name, phone number, Rewards account number)

• Personal information described in California's Customer Records statute (signature, phone number, credit card number, debit card number as well as identifiers listed above)

• Characteristics of protected classifications (age, gender to the extent voluntarily provided)

• Commercial information (products purchased, purchasing histories and tendencies, order history, substitution preferences)

• Internet or other electronic network activity information (browsing history, search history, information regarding interaction with our Sites or advertisements)

• Geolocation data (approximate location from IP address, precise geolocation if you enable location services)

• Inferences drawn from the above to create a profile reflecting preferences, characteristics, behavior, and attitudes (such as product preferences and "buy it again" recommendations)

 

Sources of Personal Information

We collect Personal Information directly from California residents, from our service providers (including Instacart for our online shopping platform), from advertising networks, data analytics providers, operating systems and platforms, and social networks.

 

Purposes for Collecting and Using Personal Information

We collect and use Personal Information for the following business and commercial purposes:

• Providing and managing our Services, including processing orders and deliveries

• Operating and improving our Sites, App, and online shopping platform

• Protecting the security and integrity of our Services

• Detecting, preventing, and responding to fraud and security incidents

• Providing customer support

• Marketing and advertising our products and services

• Personalizing your shopping experience

• Analyzing how customers use our Services

• Managing our Loyalty Program

• Complying with legal obligations

 

Sale, Sharing, and Disclosure of Personal Information

We engage in online activities that may constitute a "sale" or "share" of Personal Information under California law, such as using cookies for targeted advertising on other websites. The term “sell” as used here refers specifically to the sharing of digital identifiers and similar data with advertising and analytics partners in connection with targeted advertising, which may constitute a “sale” under certain state privacy laws.

 

In the 12 months preceding the last updated date of this Privacy Policy, we have sold or shared the following categories of Personal Information to advertising networks and data analytics providers:

 

Category of Personal Information Sold or Shared	Category of Recipients	Purpose
Identifiers (device identifiers, cookies, IP address)	Advertising networks (Meta/Facebook); analytics providers (Google)	Targeted advertising; analytics
Internet or other electronic network activity information	Advertising networks (Meta/Facebook); analytics providers (Google)	Targeted advertising; analytics

 

We do not knowingly sell or share the Personal Information of consumers under 16 years of age.

 

Retention of Personal Information

We retain Personal Information for as long as necessary to fulfill the purposes for which we collected it, such as to provide you with the services you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us. For specific retention periods, see the "Data Retention" section above.

 

Notice at Collection of Personal Information

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information:

 

• Identifiers (name, email address, postal address, delivery address, online identifier, Internet Protocol address, account name, phone number, Rewards account number)

• Personal information described in California's Customer Records statute (California Civil Code § 1798.80(e)) (signature, phone number, credit card number, debit card number as well as identifiers listed above)

• Characteristics of protected classifications under California or federal law (age, gender to the extent voluntarily provided)

• Commercial information (products purchased, purchasing histories and tendencies, order history, substitution preferences)

• Internet or other electronic network activity information (browsing history, search history, information regarding interaction with our Sites or advertisements)

• Geolocation data (approximate location from IP address, precise geolocation if you enable location services)

• Inferences drawn from the above to create a profile reflecting preferences, characteristics, behavior, and attitudes (such as product preferences and "buy it again" recommendations)

• We collect Personal Information directly from California residents, from our service providers (including Instacart for our online shopping platform), from advertising networks, data analytics providers, operating systems and platforms, and social networks.

• In addition to the purposes stated above in the section "HOW WE USE YOUR INFORMATION" we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance

  • Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes

  • Debugging to identify and repair errors that impair existing intended functionality

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services

  • Providing advertising and marketing services to you

  • Undertaking internal research for technological development and demonstration

  • Undertaking activities to verify or maintain the quality or safety of a service or device that we own, manufacture, or control, and to improve, upgrade, or enhance the service or device

  • Advancing our commercial or economic interests

 

Your California Privacy Rights

If you are a California resident, you have the following rights:

(1) Right to Know: The right to know what Personal Information we have collected about you, including the categories of Personal Information, the categories of sources, the business or commercial purposes, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we collected;

(2) Right to Delete: The right to request deletion of Personal Information we collected from you, subject to certain exceptions;

(3) Right to Correct: The right to request correction of inaccurate Personal Information;

(4) Right to Opt Out: If we sell or share Personal Information, the right to opt out of such selling or sharing;

(5) Right to Limit: If we use or disclose sensitive Personal Information for purposes other than those allowed by the CCPA, the right to limit our use or disclosure;

(6) Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your CCPA rights.

 

How to Submit Requests

You may submit requests to know, delete, or correct by:

• Calling us toll-free at 314-916-1811; or

• Contacting us at www.dierbergs.com/contact-us

 

We will verify your identity before processing your request. If you maintain an account with us, we may verify your identity through your account credentials. Otherwise, we will ask you to verify data points based on information we have in our records.

 

If you are submitting a request on behalf of a California resident, we will require additional information to verify your authority to act on their behalf.

 

Right to Opt Out of Sale or Sharing

You may opt out of the sale or sharing of your Personal Information by:

• Contacting us per the instructions set forth at www.dierbergs.com/contact-us; or

• Adjusting your cookie preferences through your browser settings.

 

Shine the Light Law

We do not disclose personal information obtained through our Sites or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83.

 

Notice of Financial Incentive

We offer programs that provide certain perks, such as rewards, promotions, and exclusive offers (the “Rewards Programs”). When you create an account with us, you are simultaneously signed up for the Rewards Program, during which we will ask you to provide your name, email address, and your telephone number. Because our Rewards Program involves the collection of Personal Information, it might be interpreted as a “financial incentive” program under California law. We do not assign a monetary value to the information we collect. Based on our reasonable estimate, the value of your Personal Information to us is related to the value of the free or discounted products or services that you obtain when you redeem points. This value is based on the expense related to offering those free or discounted products or services. You may withdraw from participating in the Rewards Program at any time by contacting us at the address described in the program terms and conditions. Visit the Rewards Program Terms to view full program rules, including how to join.

 

15. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you wish to access this Privacy Policy in an alternative format, please contact us per the instructions set forth at www.dierbergs.com/contact-us

 

16. Changes To This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Privacy Policy on this page with a “Last Updated” date. Additionally, we will provide additional notice, such as adding a statement on the homepages of our Sites or sending you a notification via email or through our App.

 

We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.

 

17. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or a correction of your personal information, please contact us:

 

Via phone at: 314-916-1811

 

Online at: www.dierbergs.com/contact-us

 

Via mail sent to:
Dierbergs Markets
16690 Swingley Ridge Rd.
Chesterfield, MO 63017