Meet the Dierbergs Brand Ambassadors
Meet the Dierbergs Brand Ambassadors! This fantastic group includes St. Louis-based culinary creatives, bloggers, recipe developers and foodies. Follow them on social media for recipe ideas, grocery shopping tips, Dierbergs product features, contests and giveaways.
DEE CRAWFORD
Dee Crawford is a local small business owner, influencer, and boy mom who built her brand on authenticity, joy, and showing up as her real self. With two always-hungry boys at home, she appreciates Dierbergs’ wide selection of healthy deli options, especially the fresh daily sushi. Add in friendly staff, kid-welcoming vibes, and her favorite margarita always stocked at a great price, and it’s a go-to for her family. Be sure to follow along with the fun at @domeafavorstl.
ALAINA HINKLE
Alaina is a devoted mother and welcomes everyone to her sanctuary. Her passion for cooking and developing recipes has transformed from a dream into reality. She is on a mission to nourish families with food made from real ingredients. In addition to being a loving mother and food enthusiast, Alaina is also a talented food photographer and recipe developer. Follow Alaina on Instagram @honestfoodie_blog.
“I love Dierbergs because of the home-y atmosphere when you are there. All the employees are so helpful & nice, and I know I can always find what I am looking for.” - Alaina
JASON PIPPI
Jason has a vibrant presence in the St. Louis events and food scene. He is an avid runner, leading the @threerunfour running club, and a passionate bookstagrammer who enjoys unwinding with his pup, Clyde. Known for his infectious humor, Pippi works full-time as an Events and Activities Supervisor at BJC HealthCare. His personal and professional life, marked by a love for community engagement and storytelling, reflects his dedication to bringing joy and connection to those around them. For a glimpse into his culinary creativity, especially his Dierbergs creations, follow him at @jaypippi.
“I love the vast selection of local, craft brews. And the amount of cheese you can find at Dierbergs is mind blowing! I love how devoted they are to promoting local businesses in St. Louis.” - Jason
JESSICA RYAN
Jessica lives outside of St. Louis on a farm with her family, where you’ll find cattle, sheep, and chickens, plus a large spring + summer garden filled with flowers and fresh produce. A stay-at-home mom, rural entrepreneur, and farm wife, she's passionate about connecting consumers with quality food sources—whether that’s from local farms or trusted brands. She loves sharing local businesses with her community and helping people discover new experiences, restaurants, and products. You can usually find her enjoying a backroads drive on a sunny day, listening to '90s country, and soaking up the county fair season. At the end of 2025, Jessica and her husband opened a small Farm Store in Bowling Green. She also loves the variety of brands and products she can find at Dierbergs. Whether she’s grabbing a unique gift or picking up a dish to take to an event, she knows she can run into Dierbergs and find exactly what she needs. Follow Jessica at @rootsoutwest.