Dierbergs Launches Dierbergs Rewards

A Loyalty Program Designed For Customers And Associates – Along with New App and Website


ST. LOUIS, Missouri – February 28, 2022 – Dierbergs Markets is introducing a new shopper loyalty program, Dierbergs Rewards, alongside a new Dierbergs app and website experience, promoting “even more to love” about your Dierbergs.

“Dierbergs Rewards is designed to provide a more convenient and rewarding shopping experience,” said Greg Dierberg, President and CEO, Dierbergs Markets. “It will deliver more of what matters to our customers and associates. We’ve got a lot of surprises in store!”

Customers who join Dierbergs Rewards will earn points on purchases in store, or made through Shipt. To earn points, members can scan the barcode in their app or enter their phone number at checkout to receive 15 points per dollar spent. Once reaching 1500 points, customers will get to choose how they want to be rewarded; with the choice of reserving free grocery items to collect in-store or for cash off at the register.

The Rewards program will take center stage on the new Dierbergs app, and will include features like: viewing and managing rewards activity, browsing a Rewards Marketplace to redeem points on popular grocery items, additional point earning opportunities, digital coupons, shopping list and item locator, view what’s on sale in our weekly ad and an updated purchase experience for prepared foods, bakery and floral.

“Digital coupons, bonus points and birthday surprises are just the beginning. We have designed a program that gives our Customers and Associates a choice on how they interact with us digitally,” said Jamie Collins, Vice President of Marketing for Dierbergs. “It’s the same quality and service our customers enjoy from Dierbergs, only now there is even more to love.”

Membership is free, and for a limited time, new members will earn 500 bonus points just for signing up.

Customers can participate in the program by either downloading the new Dierbergs app, available in the App Store or on Google Play, or can sign up at Dierbergs.com/rewards. Individuals who had a previous online account prior to February 15, 2022 will need to go through a short sign up process to get started.


Dierbergs Rewards - Even More to Love




Dierbergs Markets, a fourth-generation family grocery store, with roots traced back to a country store was founded in West St. Louis County in 1854. Dierbergs prioritizes serving our customers and our communities; and today, employs more than 3,500 Associates in 25 St. Louis metropolitan-area stores and one location at Missouri’s Lake of the Ozarks.

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