FOR IMMEDIATE RELEASE

CHESTERFIELD, Mo. — September 22, 2026 - Dierbergs Markets will celebrate Dolly Day on September 25 with a week-long promotion supporting childhood literacy. From September 22 through September 28, 2026, Dierbergs will donate 10 percent of sales from Dolly Parton-branded products sold to Dolly Parton's Imagination Library, a nonprofit that mails free books to children from birth to age five.

 

Dolly Parton-branded items available at Dierbergs include brownie, pancake, cornbread, cookie, and cake mixes; frozen desserts and meals; syrup; and wine.

 

Dolly Parton's Imagination Library has gifted more than 3 million books to children monthly since its founding, with the goal of inspiring a love of reading and preparing children for school success regardless of their family's income.

 

"Education is the cornerstone of opportunity and it is an area we're committed to supporting," said Laura Dierberg Padousis, executive vice president at Dierbergs Markets. "Partnering with Dolly Parton's Imagination Library allows us to put books in the hands of children and help them fall in love with reading, discover their imagination, and grow up with the tools to succeed."

 

Dierbergs customers can participate simply by purchasing any Dolly Parton-branded product in store or online during the promotional week; no additional donation or sign-up is required.

 

About Dierbergs Markets
Founded in 1854, Dierbergs Markets is a family-owned supermarket chain serving the greater St. Louis region with 29 locations across Missouri and Illinois and offers delivery through an online store. Known for quality, service and innovation, Dierbergs offers fresh foods, catering, floral and convenient shopping solutions for today’s customer. www.dierbergs.com

 

About Dolly Parton's Imagination Library
Since launching in 1995, Dolly Parton’s Imagination Library has become the preeminent early childhood book-gifting program in the world. The flagship program of The Dollywood Foundation, a 501(c)(3) non-profit organization, has gifted over 300 million free books in the United States, Canada, United Kingdom, Australia, and The Republic of Ireland.

 

Media Contact:
Kate Tuttle
[email protected]