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Dierbergs Gluten Free Awareness Program
FOR IMMEDIATE RELEASE:
Wednesday, Oct. 6, 2010

Contact
:
Todd E. Vasel (636) 812-1323

Dierbergs Markets Offers Activities, Savings
for October Celiac Disease Awareness Month

October is Celiac Disease Awareness Month; however for those living with the disease, the reminders come daily.

St. Louis-based Dierbergs Market, in partnership with the Bi-State Celiac Support Group, is hosting a month-long event with savings on gluten-free products, sampling, cooking school classes and web-based recipes and information from Dierbergs School of Cooking.

Celiac disease is a digestive condition triggered by consumption of the protein gluten, which is found in bread, pasta, cookies, pizza crust and many other foods containing wheat, barely or rye, as well as potentially oats. Yes, it’s seemingly all the good stuff and certainly foods that are prevalent in most American’s daily diets.

When a person with celiac disease eats foods containing gluten, an immune reaction occurs in the small intestine, resulting in damage to the intestinal surface and an inability to absorb certain nutrients from food1 that can lead to a host of other symptoms and illnesses. Estimates show that as many as 1 in 133 Americans could be living with Celiac disease.2

All of Dierbergs’ 23 metropolitan locations have designated gluten-free product sections in addition to a mix of items integrated throughout the store. Gluten-Free shelf tags help customers easily identify products.

Dierbergs October activities include a sampling event at all 23 stores on Sat., Oct. 9 and Sun., Oct. 10, from 10 a.m. until 4 p.m. Representatives of the Bi-State Celiac support group will visit four stores on Saturday from 10 a.m. – 1 p.m. Those locations include:

  • Dierbergs Mackenzie Pt. (Watson and Mackenzie Rds.)
  • Dierbergs 94 Crossing (Mid Rivers Mall Dr. & Hwy. 94)
  • Dierbergs MarketPlace (Baxter and Clarkson Rds.)
  • Dierbergs Green Mount Crossing (Frank Scott Pkwy & N. Green Mount Road)

More details can be found at Dierbergs.com/GlutenFree, as well as gluten-free recipes and cooking class schedules.

# # #

1 Mayoclinic.com
2 University of Maryland Center for Celiac Research

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