SweeTango Arrives in St. Louis at Dierbergs 
For Immediate Release: September 8, 2010
THE WAIT IS OVER:
Supermarket St. Louis-Area Residents Start Biting Into New SweeTango® Apples This Weekend
Highly anticipated Honeycrisp offspring available at Dierbergs;
First delivery arrives September 11 A much sought-after new apple being sold under the name SweeTango® will arrive in St. Louis this weekend at Dierberg’s grocery stores – but they won’t last long!
A cross between Honeycrisp™ and Zestar!™ varieties, the satisfying “crunch” and complex flavor of SweeTango® promise a superior apple-eating experience. Both sweet and tart with hints of fall spices, the flavor of SweeTango® apples is balanced by vibrant acidity and dances to a long and satisfying finish on the palate.
After more than a decade of development, SweeTango® began hitting shelves in very limited quantities last year. More apples will be available this fall and St. Louis-area residents will start biting in later this week.
The same apple breeders who released the Honeycrisp developed SweeTango®. The new apple is grown and marketed by Next Big Thing, A Growers’ Cooperative – a unique partnership of some of the most respected family-owned orchards in North America.
“It can take 30 years and 10,000 attempts to find a great-tasting apple,” said David Bedford, University of Minnesota apple breeder and key contributor in the development of SweeTango®, Honeycrisp and Zestar! “Consumers who have New Apple – SweeTango® Arrives in St. Louis/Page 2 tried SweeTango® are telling us we’ve found something special with this new apple, specifically citing its complex flavor combination as a key attribute that sets this apple-eating experience apart from any other.”
The name SweeTango® was chosen to reflect the harmonious flavor combination you experience upon first bite. The distinctive crispness and complex flavors of the apple promise to make it an immediate consumer favorite.
Harvested early in the growing season, SweeTango® is a managed apple variety, which means only licensed growers can produce the fruit.
“Next Big Thing members are excited to start sharing SweeTango® with more apple lovers this year,” said Dennis Courtier, director of Next Big Thing, A Growers’ Cooperative. “SweeTango® is unlike anything most people have ever tasted and we promise it will have been worth the wait.”
About Next Big Thing
Headquartered in Lake City, Minn., Next Big Thing, A Growers’ Cooperative is a 45-member cooperative of family growers, spread over five time zones from Nova Scotia to Washington State, that will grow and market managed varieties of apples, beginning with SweeTango®. More information on SweeTango® is available at www.Sweetango.com, or follow SweeTango® Apples on Facebook at Facebook.com/sweetango and on Twitter at @SweeTango.
About the U of M Apple Breeding Program
In 1908 the University of Minnesota created the Fruit Breeding Farm, now known as the Horticultural Research Center, on 80 acres near Victoria, Minn. Over the next century the farm grew to become the center of fruit research and breeding, particularly for northern climates. Apple varieties that have been named and released by the University include Fireside, Haralson, Honeygold and, more recently, Honeycrisp™ and Zestar!™
*SweeTango® is a registered trademark of the University of Minnesota for fruit of the Minneiska cultivar # # # Media Contacts:
Todd E. Vasel
Dierbergs Markets, Inc.
(636) 812-1323
Kobi Hoffman
Fast Horse
(612) 751-5157
kobih@fasthorseinc.com
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