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Extra Step Philosophy

We go the extra step!

Dierbergs is committed to providing value-added Extra Step service for each customer. Going the Extra Step means:

  • Doing more than just "expected performance"
  • Always treating every customer the way you would want to be treated
  • Treating every customer with courtesy and respect
  • Building customer confidence in you and in Dierbergs
  • Greeting customers with a warm, friendly smile
  • Thanking customers by name
  • Doing more to make Dierbergs customers feel important

There are several ways an Associate can be recognized.

  • A letter from a customer
  • Recommendation from store management or a fellow Associate
  • A mystery shopper

Each week an Extra Step Update is issued from the Corporate Office. The Extra Step Update lists by store those Associates who have been awarded for value-added customer service. Anyone recognized on the Extra Step Update receives a letter of recognition.

  • After receiving 5 recognition letters, the Associate becomes a member of the Silver Club
  • After receiving 10 recognition letters, the Associate becomes a member of the Gold Club
  • After receiving 25 recognition letters, the Associate becomes a member of the President's Club
  • After receiving 50 recognition letters, the Associate becomes a member of the Chairman's Club
  • After receiving 100 recognition letters, the Associate becomes a member of the Century Club

Associates receive gift awards at each level of recognition. Century, Chairman's and President's Club members are also invited to the annual Celebrity Club luncheon where the gifts are awarded.

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